related references olympics22.com universityofstars.com
I try my best to live up to my father's (The Economist Norman Macrae 1 2) great good fortunes -if you think I am failing - I am here to learn email@example.com (Washington DC by way of Glasgow & other livesmatter cities)
contents the most exciting market purposes I ever see or hope to see (nb if something you buy , make or serve matters to you (is life changing) its very important you debate what is the purpose of this market that matters for advancing the human lot - especially as in the 2020s parents and children need to unite in helping youth be the sustainability (not the extinction) generation- those are the 2 opposite outcomes- it is the 2020s more than any time that will decide our species future
2 agricultural matkets for human development are most clearly learnt from bangladesh- fazle abed's 50 years of designing vilage microfranchise: (more coming)
NB there are huge markets - fashions, sports stars sports stars and there are huge parallels in communities vibrant with arts , local theatre, local fashion shows and sons - www.wingforhope.com in new york shows one way a city's artists can support each other and every community - the top stars fund raise with high soc; the off broadway stars get paid to build out festivals in every community across the city; the poorest hospitals and community centers get served and the children get a chance to perform; its a model any city6 with a large live performance market can follow
an example at the scale of a university town is the cambridge arts theatre (legacy of keynes) whose students footlights/dramatists became many of the bbc comedians and world tourist - be this travel guides, nature guides ...
priority 1 food security to end starvation (UN goal 2) or infant disease due to lack of vitamins (part of un goal 3)
priority 2 village to city trade - both climate adaptation (eg forestry) and arts eg silks and fashion designs
then after 25 years of all villager networking being face to face, abed connected early tech partners (solar and mobile) in ways that made sure the 14 most important agricultural value chains of bangladesh were designed to include the poorest - in other words a trust representing poorest village women is market leader in poultry in dairy and so on (this on a huge scale but not different in principle to way paul newman used his brand to design mar4kets round various recipes - a profitmaking social business whose profits eith invest in community project or extending the consumer offer) ok some actors like paul newman can build their fame over 50 years but for sporting superstars you probably have much less time and anyway why would older people not want markets their children can design their generation progress for humanity around
acknowledge : my father was lucky:
to survive world war2 - sent as a teen to navigate allied bomber command in burma campaign (now called myanmar)- you could say a generation ahead dad had google maps in his head of the east end of the british empire- go north west of mynmar across china toward his 1944 enemy japan; look east across bay of bengal and see the whole of the subcontinent of india; fly south down the asean peninsular to singapore , or south east asia; almost all of this region (where half the world lived) had not been developed by machines due to the way mainly british empire had been rolled out of london
war had interrupted his good fortune to go to cambridge where he was lucky to be in last class tutored by keynes; keynes requested his last class to take hippocratic oath - to try to design systems that ended poverty -in view of dads mapping experience that would be a lot of work across eurasia;
dad was lucky to get a temporary job at the economist from 1948 which became his lifelong career;; the economist sent him for a years internship in new york where he met Von Neumann in princeton- and was given probably the greatest scoop of any journalist (dad called entrepreneurial revolution); ask leaders (and anyone developing brains - their own or teachers responsible for everyone's development) what they will do with 100 times more tech every decade- please note my father saw extreme challenges in such a question - its scale wasn't optional whole communities of 100,000 people would need to adapt; like any diaspora scot dad was aware that the 180 years of change stimu8lated by first 2 types of engine originat5ed in glasgow 1760 had not ended well (2 world wars)
it is within these guidelines that my work ((some kind reviewers say as one of the most innovative designers of brand purpose) seeks to understand can markets be mediated to solve the sustainability development goals in time for millennials to be the first sdg generation - and if they can't what are we all going to do as you read this from early 2022 onwards?